Wednesday, September 12, 2012
Oregon Brewers Festival adds $30 million to local economy
Oregon Brewers Festival adds $30 million to local economy: Eastern Oregon University prof Jeff Dense and several of his students interviewed 680 attendees during the first three days of the 2012 Oregon Brewers Festival to get the data for this study - a sample large enough to yield a margin of error of plus or minus 4 percent. Dense says the $30 million that the festival generates should be of interest to the policy makers and tourism bureau officials alike: "In a down economy, that's generating jobs,"
The Audacity of Hops
The Audacity of Hops: A craft brewer makes less than 6 million barrels a year (a barrel contains 31 gallons; Anheuser Busch, by contrast, shipped 97.9 million barrels of beer in the United States in 2011), and the vast majority produce significantly fewer. But craft beer is ...
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See all stories on this topic »
Elysian Blight Pumpkin Ale debuts on September 21st
Elysian Blight Pumpkin Ale debuts on September 21st:
It’s the end of the world as we know it! Come celebrate with us as we release the ninth of our 12 BEERS OF THE APOCALYPSE :: BLIGHT Pumpkin Ale. Blight will be available on draft, cask and in bottles with labels featuring the artwork of comic artist Charles Burns from his weirdly apocalyptic Black Hole series. 4PM – Official tapping of Blight Pumpkin Ale.via newsletter.
Red Robin Beer Milkshake Debuts Ahead Of Oktoberfest
Red Robin Beer Milkshake Debuts Ahead Of Oktoberfest: Red Robin, home of the ghost pepper burger, has launched a beer milkshake today, made with Sam Adams Octoberfest draft, soft serve vanilla ice cream, vanilla syrup and caramel. It is available to customers 21 and over for about $5 and will be sold ...
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See all stories on this topic »
Stone Brewing's Mitch Steele Authors the Definitive Guide on IPA
Stone Brewing's Mitch Steele Authors the Definitive Guide on IPA:
Mitch Steele is often not given the credit he deserves. Though Stone Brewing Co. was co-founded by Greg Cock, it was when Brewmaster Mitch Steele was hired that the beers really began to sing. An unquestioned master of style and technique, his years working for Anheuser-Busch taught him science and perfection and at Stone he has brought craft to his repertoire. So as a style aficionado and homebrewer, or simply for a craft beer education, I am excited for his new book all about the IPA. Here is some more info from the recent news release:
India pale ale (IPA) has become one of the most popular craft beer styles in the world, and Brewers Publications is pleased to present the authoritative guide to the brewing techniques and history behind this iconic beer. IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale, by Mitch Steele, is a must-have addition to any brewer's library.
Arguably one of the leading authorities on hoppy beer, Steele is currently Stone Brewing Co.'s brewmaster, and his brewery experience ranges from the small-scale San Andreas Brewing Co. to the Anheuser-Busch specialty group. In this new book, he explores the evolution of an influential beer style, India pale ale. IPA covers techniques ranging from water treatment to hopping procedures, including 48 recipes ranging from historical brews to recipes for the most popular contemporary IPAs made by craft brewers such as Deschutes Brewery, Dogfish Head Craft Brewery, Firestone Walker Brewing Company, Pizza Port Brewing and Russian River Brewing Company.
CLICK HERE to read the rest of this post!
India pale ale (IPA) has become one of the most popular craft beer styles in the world, and Brewers Publications is pleased to present the authoritative guide to the brewing techniques and history behind this iconic beer. IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale, by Mitch Steele, is a must-have addition to any brewer's library.
Arguably one of the leading authorities on hoppy beer, Steele is currently Stone Brewing Co.'s brewmaster, and his brewery experience ranges from the small-scale San Andreas Brewing Co. to the Anheuser-Busch specialty group. In this new book, he explores the evolution of an influential beer style, India pale ale. IPA covers techniques ranging from water treatment to hopping procedures, including 48 recipes ranging from historical brews to recipes for the most popular contemporary IPAs made by craft brewers such as Deschutes Brewery, Dogfish Head Craft Brewery, Firestone Walker Brewing Company, Pizza Port Brewing and Russian River Brewing Company.
CLICK HERE to read the rest of this post!
Portrait of a Pacific NW Brewery with Full Sail's Irene Firmat
Portrait of a Pacific NW Brewery with Full Sail's Irene Firmat:
On Monday with the news that Henry Weinhard's beers would no longer be produced in Oregon as parent company Miller is not renewing their brewing contract with Full Sail Brewing got me talking to co-Founder and CEO Irene Firmat and her story alone warrants an entirely separate article.
Full Sail Brewing is one of Oregon's biggest and best craft brewers, one of our proudest achievements really because it's a company like few others. In addition to being employee owned they have also helped to pioneer Barrel-Aged beers with their Black Gold and Top Sail series and fresh hop beers with the Lupulin series. They operated 2 brewpubs and a test brewery that let world famous brewer John Harris play with his own devices. Lastly they reaped profits from contract brewing Henry Weinhard's beers and their own popular brands that they invested into energy, time and cost saving sustainable features like the incredible Mash Filtration System they installed that processes water more efficiently and creates less waste.
However over the last 2 years I feel like I have seen and heard less from Full Sail than ever before. One blow was news earlier this year that Brewmaster John Harris was leaving the company after 10 years to start his own brewery. Before that Full Sail had axed most of the Brewmasters series of beers that often put out their most interesting brews. Recently I was disappointed to learn they would not be brewing any of the Lupulin series of fresh hop beers this year. Now top that all off with the news that MillerCoors is pulling the plug on contracting out to Full Sail and it makes me wonder what is up. Happily, Irene's Firmat is happy to talk about these things and is one of the easiest top 25 brewery CEO's to get ahold of.
CLICK HERE to read the rest of this post!
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| Full Sail's Irene Firmat and Jamie Emmerson |
Full Sail Brewing is one of Oregon's biggest and best craft brewers, one of our proudest achievements really because it's a company like few others. In addition to being employee owned they have also helped to pioneer Barrel-Aged beers with their Black Gold and Top Sail series and fresh hop beers with the Lupulin series. They operated 2 brewpubs and a test brewery that let world famous brewer John Harris play with his own devices. Lastly they reaped profits from contract brewing Henry Weinhard's beers and their own popular brands that they invested into energy, time and cost saving sustainable features like the incredible Mash Filtration System they installed that processes water more efficiently and creates less waste.
However over the last 2 years I feel like I have seen and heard less from Full Sail than ever before. One blow was news earlier this year that Brewmaster John Harris was leaving the company after 10 years to start his own brewery. Before that Full Sail had axed most of the Brewmasters series of beers that often put out their most interesting brews. Recently I was disappointed to learn they would not be brewing any of the Lupulin series of fresh hop beers this year. Now top that all off with the news that MillerCoors is pulling the plug on contracting out to Full Sail and it makes me wonder what is up. Happily, Irene's Firmat is happy to talk about these things and is one of the easiest top 25 brewery CEO's to get ahold of.
CLICK HERE to read the rest of this post!
Thursday, September 6, 2012
Deschutes Jubelale returns in October
Deschutes Jubelale returns in October:
Press Release:
(Bend, OR) – For the past 25 years, beer fanatics have made their holiday seasons complete by enjoying a spicy, malty, hoppy bottle of the Deschutes Brewery’s winter seasonal, Jubelale. Almost as anticipated as the beer itself is the beautiful labeling and packaging artwork, which features the creations of a different local artist each year. That’s why, in a majestic nod to the past, the 2012 label artwork is a grand amalgamation of 25 years of art.
The 2012 label is literally “layered” with meaning –the artwork was created through a complex collaging process by Bend, Oregon artist Kaycee Anseth Townsend. She uses small scraps of paper to create designs, and she comprised the 2012 packaging entirely from pieces of Jubelale labels from years past. Fans may even be able to see a recognizable scrap or two from years gone by inside the incredibly intricate final design.
Anseth Townsend said, “My artistic process of collaging a completely new image from tiny bits of paper often feels like working a puzzle, and using only the past years Jubelale labels as my materials for this project added an extra challenge to the process. It allowed me to really get to know each past label, appreciate the work that went into each one, and also think about how I could repurpose different aspects of that work: sky was used to create snowflakes, snow became light, cabin roofs became trees, a pint glass became a lamppost.”
Jubelale was the very first beer to ever be bottled by the brewery, and it epitomizes the season with a big – and a welcome – warming alcohol temperament. A new regional artist is commissioned every year to create an original work of art, inspired by Jubelale, to be transformed into label and packaging art.
Memorable works of art, like Jubelale, offer fitting tribute to any seasonal gathering one might attend. Distinctive flavors establish Jubelale as the ultimate luxury to share with friends and family.
Jubelale will be available in 6-packs, 12-packs and draft this October through December in all 19 states and both provinces where Deschutes beer is sold.
Alcohol by Volume: 6.7%
IBUs: 60
About Deschutes Brewery
Located on the banks of the Deschutes River in beautiful Bend, Oregon, Deschutes Brewery is in the business of daring people to expect more from their beer. That’s why we started off back in 1988, selling Black Butte Porter at a time when others were sure a dark beer would never catch on. Our brewers love to buck convention, especially if it makes someone nervous. For us, however, the highest praise is a raised glass and a toast of “Bravely Done!” For more information about Deschutes Brewery and its courageously crafted beers, please visit www.DeschutesBrewery.com.
Press Release:
(Bend, OR) – For the past 25 years, beer fanatics have made their holiday seasons complete by enjoying a spicy, malty, hoppy bottle of the Deschutes Brewery’s winter seasonal, Jubelale. Almost as anticipated as the beer itself is the beautiful labeling and packaging artwork, which features the creations of a different local artist each year. That’s why, in a majestic nod to the past, the 2012 label artwork is a grand amalgamation of 25 years of art.
The 2012 label is literally “layered” with meaning –the artwork was created through a complex collaging process by Bend, Oregon artist Kaycee Anseth Townsend. She uses small scraps of paper to create designs, and she comprised the 2012 packaging entirely from pieces of Jubelale labels from years past. Fans may even be able to see a recognizable scrap or two from years gone by inside the incredibly intricate final design.
Anseth Townsend said, “My artistic process of collaging a completely new image from tiny bits of paper often feels like working a puzzle, and using only the past years Jubelale labels as my materials for this project added an extra challenge to the process. It allowed me to really get to know each past label, appreciate the work that went into each one, and also think about how I could repurpose different aspects of that work: sky was used to create snowflakes, snow became light, cabin roofs became trees, a pint glass became a lamppost.”
Jubelale was the very first beer to ever be bottled by the brewery, and it epitomizes the season with a big – and a welcome – warming alcohol temperament. A new regional artist is commissioned every year to create an original work of art, inspired by Jubelale, to be transformed into label and packaging art.
Memorable works of art, like Jubelale, offer fitting tribute to any seasonal gathering one might attend. Distinctive flavors establish Jubelale as the ultimate luxury to share with friends and family.
Jubelale will be available in 6-packs, 12-packs and draft this October through December in all 19 states and both provinces where Deschutes beer is sold.
Alcohol by Volume: 6.7%
IBUs: 60
About Deschutes Brewery
Located on the banks of the Deschutes River in beautiful Bend, Oregon, Deschutes Brewery is in the business of daring people to expect more from their beer. That’s why we started off back in 1988, selling Black Butte Porter at a time when others were sure a dark beer would never catch on. Our brewers love to buck convention, especially if it makes someone nervous. For us, however, the highest praise is a raised glass and a toast of “Bravely Done!” For more information about Deschutes Brewery and its courageously crafted beers, please visit www.DeschutesBrewery.com.
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