Friday, February 8, 2013

CraftBeer.com | Sierra Nevada and Dogfish Craft Glass for Hop Heads

CraftBeer.com | Sierra Nevada and Dogfish Craft Glass for Hop Heads:
Sierra Nevada and Dogfish Head Brewery announced that it has teamed up to develop a new ...
www.craftbeer.com/.../sierra-nevada-and-dogfish-craft-glass-f...

Will Ferrell has a minute-long makeout session in Old Milwaukee Super Bowl commercial

Will Ferrell has a minute-long makeout session in Old Milwaukee Super Bowl commercial:

True to form for this year’s Super Bowl, Pabst Brewing Company released another random Old Milwaukee commercial in limited markets in which actor, Will Ferrell, does something zany. This time, we see a woman staring out of the window of a bus for ten seconds before she turns to her right and the camera pans over to Ferrell who is wearing some kind of 80s track runner tank top. They then make out for a minute, during which the camera pans to the front of the bus and we see a six-pack of Old Milwaukee Light sticking out of a man’s grocery bag.
The clip above aired in a rural part of Texas on a CBS affiliate, KXII. It is possible that the ad may have aired in other markets as well.
Pabst has earned some kudos among creatives for their unique viral video campaigns with Ferrell.

Angry Orchard Elderflower launches as first elderflower cider by U.S. cidermaker

Angry Orchard Elderflower launches as first elderflower cider by U.S. cidermaker:
Angry Orchard Elderflower Hard Cider 6packPress Release:
(Boston, MA) – Angry Orchard, the number one selling hard cider in the U.S.*, is releasing a new cider style from its collection – Angry Orchard Elderflower Hard Cider, the first cider of its kind. Inspired by the European tradition of elderflower cordials which dates back to ancient Roman times, the cider makers at Angry Orchard have crafted a unique hard cider that balances elderflower’s subtle floral notes and tropical fruitiness with Angry Orchard’s crisp apple sweetness.
“For centuries, elderflower has been used as an ingredient because of its delicate floral notes. It also has a great fruity flavor reminiscent of tropical fruits like lychee, pear and citrus, which makes it a great match for the rich, fruity flavors found in the culinary and bittersweet apples we use in our cider,” said David Sipes, Cider Maker for Angry Orchard. “This combination of flavors produces a complex yet balanced, slightly sparkling cider we think is unlike anything our drinkers have experienced.”
Launched nationally in 2012, Angry Orchard has quickly become a favorite among drinkers for its unique, quality ingredients and distinctly crisp and refreshing taste. Angry Orchard hard ciders, including the new elderflower style, are crafted with a unique blend of Italian culinary apples and French bittersweet apples. Angry Orchard in part gets its name because, unlike ordinary apples, bittersweet apples are described as “angry” because of the tart and tannic characteristics they impart to cider creating real apple flavors, and also because of the way they look, small and unattractive.
These bittersweet apples are unique to cider making, just like wine grapes are to wine making. Also similar to wine, Angry Orchard ciders go through a lengthy fermentation process and are aged on oak, resulting in an exceptional blend that contributes to the complex flavor profile of each Angry Orchard cider style, including the new Angry Orchard Elderflower Hard Cider.
Hayley Jensen, a mixologist and beer sommelier at Taproom No. 307 in New York City and engaged by Angry Orchard for her expertise, has seen firsthand how elderflower has also recently become a go-to flavor for mixologists and a drinker favorite.
“Elderflower burst onto the cocktail scene recently and the flavor became a runaway hit – it’s refreshing and light, with a touch of sweetness that pairs perfectly with more dominant flavors. Today, I see a trend of more drinkers asking for cider. So, a cider with a delicate elderflower taste is truly an innovative combination and also a great mixology ingredient, pairing well with light spirits like gin, vodka, white tequila and also jenever, an up-and-coming liquor in the U.S.,” says Jensen. “I think cocktail, wine and craft beer lovers will all enjoy this new cider.”
Hard cider has exploded in popularity recently, growing 65 percent in 2012 vs. 2011, especially remarkable when compared to the growth of beverages like wine and craft beer, which grew 5.6% and 13% respectively.**
All Angry Orchard styles offer remarkably crisp, refreshing and distinct flavors for any palate and are naturally gluten free:
· Crisp Apple (5.0% ABV) is a fruit-forward cider that balances natural apple sweetness with a subtle dryness for a hard to resist crisp and refreshing taste

· Traditional Dry (5.5% ABV) is crafted in the style of English draft ciders and imparts bittersweet and slightly spicy flavors with a bright apple aroma. Its dryness makes mouths pucker and look forward to another sip

· Apple Ginger (5.0% ABV) combines fresh Nigerian ginger and apples for a sweet, yet slightly tart taste, with a distinct ginger aroma and warm finish

· New – Elderflower (5.0% ABV) showcases tropical fruitiness reminiscent of lychee, pear and citrus to compliment the rich, crisp apple background
Angry Orchard Elderflower Hard Cider is available nationwide from February through summer in 6-packs for a suggested retail price of $7.99 – $9.99 (price varies by market), and in variety 12-packs with three other Angry Orchard styles for a suggested retail price of $14.99 – $17.99 (price varies by market). To find where Angry Orchard is served near you, visit our “cider finder” at www.angryorchard.com/find-angry-orchard/.
Cider lovers can explore the orchard online at www.AngryOrchard.com, like us at www.Facebook.com/AngryOrchard, and follow us at www.twitter.com/AngryOrchard.
About Angry Orchard:

Angry Orchard Cider Company’s cider makers have been experimenting with apple varieties and unique flavors to develop cider recipes for more than 15 years. Angry Orchard’s hard cider line-up – Crisp Apple, Apple Ginger, Traditional Dry, and most recently, Elderflower – are made from hand-picked European apples that are a blend of Italian culinary apples from the Northern Alps and French bittersweet apples from Normandy. The juice goes through a lengthy fermentation process, including oak-aging for optimal complexity and balance, before it is bottled. For more information, please visit www.AngryOrchard.com or like us at www.Facebook.com/AngryOrchard.
* Source: IRI, Total U.S. Food, last 13 weeks ending 1/20/2013

** Source: Nielsen, http://blog.nielsen.com/nielsenwire/consumer/small-cider-category-poised-for-big-growth/

Rise of the Rye IPA

Rise of the Rye IPA:

Rye is a cereal grain related to wheat and similar to barley. It makes for delicious bread as well as a tasty, unique style of whiskey. It also makes for a popular pun in beer names and creatively-challenged writers' article headlines.

Rye beers have been popular ever since Bear Republic scored a hit with its Hop Rod Rye. They have steadily been gaining even more traction in the last few years and now seem to be totally ingrained as a commonplace spinoff adjunct in IPAs. In fact, I think a very good case could be made for a new style category for the Rye IPA. Case in point, there are no less than four different Rye IPAs available in 6-packs on the market in Oregon right now: Sierra Nevada Ruthless Rye, Bridgeport Smooth Ryed, 10 Barrel Hop Rye-It, and Widmer O'Ryely. I thought it would be fun to put these beers through a comparative taste test.
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Oregon Brewers Festival Turns 26

Oregon Brewers Festival Turns 26:
Oregon Brewers Festival toasts its 26th annual year of celebrating craft beer;

expands to five days and switches to glass 80,000 beer lovers are expected from around the world to take part in the annual celebration of craft beer
PORTLAND, Ore. — Feb. 5, 2013 — On a sun-soaked July afternoon, there’s no better place to sip suds with friends than the Oregon Brewers Festival, one of the nation’s longest-running and best-loved craft beer festivals. Nearly 80,000 fans annually travel from points around the world to take part in the event. This year, they’ll have an extra day to celebrate; the 26th Oregon Brewers Festival will take place July 24 through July 28 at Tom McCall Waterfront Park in downtown Portland, marking an expansion to five days. Event hours are Noon to 9pm Wed. through Sat., and Noon to 7pm Sunday.
“The festival continues to grow in popularity every year, especially with tourists,” said festival owner and founder Art Larrance. “Due to space constraints, we can’t expand our footprint, so we decided to instead add a day to accommodate more beer lovers. Portland’s role as the ‘Cradle of Craft Beer’ had led our city to be one of the premier beer tourism destinations in the United States, and the Oregon Brewers Festival continues to support that movement.”
In 2005, the festival expanded from a three-day to a four-day event; that turned out to be a huge success, and ever since, festival purists have declared Thursday to be the best day to attend due to shorter lines and a full beer selection. Festival organizers are now hoping Wednesday will become the new Thursday.
Another big change to this year’s event is the introduction of a tasting glass. In an effort to improve the tasting experience for the guest and to be more environmentally responsible, the Oregon Brewers Festival will now sell a tasting glass in lieu of the traditional plastic mug. Admission into the festival grounds is free. In order to consume beer, purchase of a 2013 souvenir 12-ounce tasting glass is required and costs $7. Beer is purchased with wooden tokens, which cost $1 apiece. Patrons pay four tokens for a full glass of beer, or one token for a taste. There are no advance tickets sold to the festival; all purchases are made on-site.
From Ambers to Alts, Belgians to Blondes, Pales to Pilsners and Sessions to Stouts, the Oregon Brewers Festival serves up more than 25 beer styles from 82 craft breweries from around the country; there are 84 different beers served, one per brewery plus two gluten-free offerings. The festival is first and foremost a celebration of beer, but the event also features five days of live music, food booths, craft vendors, homebrew demonstrations and industry displays. A root beer garden provides complimentary handcrafted root beer to minors and designated drivers; minors are allowed into the event when accompanied by a parent.
Alternative modes of transportation are encouraged, with free monitored bicycle parking available each day. The main entrance is at SW Oak Street and Naito Parkway, one block from the MAX Light Rail line.

Zwickelmania V

Zwickelmania V:
5th annual Zwickelmania returns offering visitors a unique look inside Oregon breweries around the state

Celebrate the wood anniversary with tours, tastings and specials
Over 23,000 visitors set their sights on Oregon breweries during Zwickelmania in 2012 and that figure is projected to grow on Saturday, February 16, 2013 at the fifth annual Zwickelmania.
Free Zwickelmania shuttle buses are located in Portland, Bend, Salem and Eugene and entry is free at all participating breweries. A full list of shuttle schedules is at http://oregonbeer.org/zwickelmania.
“Each year, Oregon breweries are seeing a rising interest from people who are excited to see the inner workings of a brewery,” says Oregon Brewers Guild executive director, Brian Butenschoen. “This is that rare time of the year where people get a backstage pass to the brewers and their breweries.”
This is the fifth anniversary—or the wood anniversary. Attendees should be on the lookout for barrel-aged beers, such as ones from Full Sail Brewing, Breakside Brewery and the unveiling of Oakshire Brewing’s “Hellshire III.”
Visitors are encouraged to take pictures of the breweries while they’re touring and to use the hashtag #Zwickel13 when posting to Twitter and Instagram. Additionally, anyone who posts a photo from the event to the Zwickelmania Facebook page at https://www.facebook.com/events/485786774796845/ will be entered for a chance to win a prize package containing two glasses and 10 tickets each to the upcoming event “Cheers to Belgian Beers on Saturday, April 20th at Metalcraft Fabrication in Portland http://oregonbeer.org/pctbb/.”
About the Oregon Brewers Guild

The Oregon Brewers Guild is Oregon’s non-profit trade association for the state’s independent breweries. The Guild, which receives no state funding, comprises 96 brewing companies, 75 associate or supplier members and more than 3,300 enthusiast members or S.N.O.B.s (Supporters of Native Oregon Beer). For more information, see www.oregonbeer.org.

Full Sail Brewing Releases

Full Sail Brewing Releases:
Full Sail Brewing Releases Bourbon Barrel Aged Imperial Stout

Hood River, Oregon – After over a year of aging deep in the cellar of their brewhouse, Full Sail Brewing will release their 2013 vintage Bourbon Barrel Aged offering, Full Sail Bourbon Barrel Aged Imperial Stout. This highly anticipated release from the Brewery’s vintage barrel series has been a Full Sail brewing tradition since 1998. Every year since, the Full Sail crew brews an imperial style dark ale and fills roughly sixty oak bourbon barrel casks, then waits patiently for a year.
According to Full Sail Brewmaster Jamie Emmerson, this beer was brewed in December of 2011 and has since aged in Kentucky Bourbon casks from Maker’s Mark, Four Roses, Jim Beam. This extended aging presents hints of vanilla and allows the Stout to pick up the flavors of the wood, bourbon and oak. The aging combined with the robust character of the Imperial Stout make for an extraordinary and wonderful taste experience. It has a strong roasted malt character and a full body. Chocolate and caramel nuances blend with the hops for a smooth Imperial Stout. It cellars well, Limited availability in 22oz. bottles and draft. Available February 2013 until it’s gone! ABV 9.6% IBUs: 40 (Formerly known as Black Gold)
Wood barrel aging is an art form. When done right, it’s a wonderful thing. Our barrel aged beers became a Full Sail tradition when we joyfully discovered what happens when you pair vintage barrels, dedication, and patience. We rack this special beer in small batches, available in only very limited quantities. It cellars well, so if you store a few bottles in a dark, cool place and be patient, you will be rewarded for your effort and restraint. Click here to view our video “The Art & Science of Barrel Aged Beer”.
To celebrate the release of this extraordinary beer Full Sail is planning two Horizontal Tasting events that highlight the flavor components of this special brew. “Since Bourbon Barrel Aged Imperial Stout is a blend of the three barrel varieties, Jim Beam, Four Roses & Maker’s Mark, we thought it would be interesting to try a bit of each before blending, so we kegged off a very small stash of each variety for the release. Join us to celebrate the release of this very special beer and taste the nuances between the three versions and the final blend,” added Emmerson. The special tapping will take place at 5 p.m., Thursday, January 31st, at the Full Sail Tasting Room and Pub in Hood River and at Full Sail’s Riverplace Brewery in Portland, Oregon on Tuesday, February 5th at 5 p.m. For more information call Full Sail at Riverplace at 503-222-5343 or the Tasting Room and Pub at 541-386-2247.