Wednesday, January 9, 2013

Full Sail Brewing Announces

Full Sail Brewing Announces:
Full Sail Brewing Announces a New Rotating Pub Ale Series
Hood River, Oregon – Full Sail Brewing has just announced the release of a new rotating line of classic ales called the Pub Series. “Anyone lucky enough to stop for a pint at our Pub in Hood River, Oregon, will tell you: It’s a spectacular place to share a beer with friends. The Full Sail Pub Series is our attempt to capture that experience a bottle and share it with all our customers who have not had a chance to see us first hand. We can offer you a taste of our pub in this rotating series of classic ales previously enjoyed only by our guests at the brewery. Each selection will be available for only 90 days before the next gets its turn to shine. Just like each epic season in the Gorge,” said Irene Firmat, Full Sail Brewing’s Founder and CEO.
The first beer in the series is Nut Brown Ale, a smooth, malty & easy drinking dark beer. “After a long day on the mountain carving turns in deep powder, snowboarders and skiers make their way down the mountain to warm up and relive all those great runs in our pub. Our British-style Nut Brown Ale helps fuel the stories of deep powder and epic yard sales. The combination of 2-row pale, crystal, and chocolate malts impart an array of malt and chocolate flavors in a medium bodied ale with an extremely smooth palate. Nut Brown Ale drinks smooth and easy so those epic tales can go on and on. Fuggle and Mt. Hood hops contribute a slightly spicy aroma and finish to complement this beer’s malt character,” said Jamie Emmerson, Full Sail Brewing’s Executive Brewmaster. Nut Brown Ale is available in 6-packs and on draft for 90 days only from January to March when the next beer in the series will be released. ABV 6.0% IBU 31
Full Sail Nut Brown Six Pack

BridgePort's new spring seasonal: Smooth Ryed

BridgePort's new spring seasonal: Smooth Ryed: BridgePort's new Spring seasonal for 2013 is called Smooth Ryed and it's billed as a rich, full-flavored caramel colored beer balanced with 10 percent rye malt in the grist bill, along with caramel and chocolate malts, lending a unique flavor, rye spiciness and slightly dry quality. Also, BridgePort IPA --- the beer that made Beervana an IPA town waaayy back in 1995 --- will be one of the beer featured at the Portland Boat Show through Sunday, January 13 in the Expo Center. BP reps will be sampling every night throughout the event.

Monday, December 31, 2012

Sierra Nevada 2013 Bigfoot Barleywine and Ruthless Rye IPA update

Sierra Nevada 2013 Bigfoot Barleywine and Ruthless Rye IPA update:
Sierra Nevada Bigfoot 2012
(Chico, CA) – A quick update from Sierra Nevada Brewing Company…
Sierra Nevada Bigfoot Barleywine shipped early this year, on December 17th, according to Communications Manager, Ryan Arnold. Per Twitter reports, it arrived to some stores this week. The beer is now featured in four-packs for the first time instead of six-packs as part of the brewery’s High Altitude Series.
Sierra Nevada Ruthless Rye IPA will soon return as the brewery’s Q1 beer. A number of Untappd check-ins this past Wednesday (nearly 20) versus last Wednesday (a few) turned out to be a fluke. The 2013 edition is not out yet and the first shipment left the brewery for wholesalers on Monday, according to Arnold. It will filter out to the market over the next several weeks.
Sierra Nevada Barrel-Aged Bigfoot Barleywine, meanwhile, will make its way to bottles in late January.
BeerPulse revealed the new artwork for Ovila Abbey Quad on Wednesday. The beer will return with the new branding in February.
The brewery removed a beer release schedule from its website when it was revamped but, in case you missed it, did put up a video that went viral across the beer community.

Mike’s Hard Blood Orange debuts in January, Strawberry Lemonade going year-round

Mike’s Hard Blood Orange debuts in January, Strawberry Lemonade going year-round:
Mike's Hard Blood OrangeMike’s Hard Lemonade Co. is set to introduce a new seasonal to its lineup in January: Mike’s Hard Blood Orange. Blood oranges are more tart but less sweet than your regular oranges. Look for it in 6-packs of 11.2 oz. bottles.
Moving away from seasonal status to year-round status beginning in February is Mike’s Hard Strawberry Lemonade.
Mike's Shandy Hard Lemonade & LagerMike’s Shandy Hard Lemonade & Lager recently received label approval and appears poised to make a debut in the second quarter. 2012 was a breakout year for Shandy as a category in terms of new product introductions.
Also receiving approval in December were some upcoming label revamps for the Mike’s Harder Punch series: Mike’s Harder Cherry Lime Smash Punch, Mike’s Harder Mango Madness Punch and Mike’s Harder Spiked Strawberry Pineapple Punch

MillerCoors picks contest winners for Miller64 30-second spots (video)

MillerCoors picks contest winners for Miller64 30-second spots (video):

Miller64 12 oz CanMillerCoors posted four new videos up on its Miller64 Youtube page on Friday. They are info-less but appear to be contest winners from the company’s PopTent Miller64 Resolutions campaign. PopEnts is a website that companies can use to pay individuals for creative work…sort of like 99Designs. Here is their listing:
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We are looking to generate new content for two exciting campaign initiatives to help Miller64 get 2013 off to a fresh start! It’s up to you to choose which of the two creative options you’d like to execute on….OR if you’re feeling daring you may submit videos for both. We’ll provide you with some information behind each of these initiatives, seed your thoughts with some existing campaign elements to help get you thinking along the right lines, and ultimately turn the reins over to you to steer us in a new, exciting direction!
Option 1: “A Little Extra” – This video should be about how one might choose to do a little extra in their daily life, i.e. take the stairs versus taking the elevator. The video should incorporate leading a balanced life of being active and healthy but also having fun and being social.
Option 2: “Resolutions” – This video needs to tell us a story about resolutions for the New Year. Again, the resolutions video should also stick with the theme of leading a balanced life/being active and healthy but also having fun and being social.
We’d like to keep the same lighthearted, celebratory tone of the current campaign, but there should also be an element of being unexpected and clever incorporated (rather than slapstick funny). Videos can be :30 (or less) and should compel viewers to want to SHARE. So crack this assignment open and let your creativity flow!
Deadline: December 16, 2012
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Thursday, December 27, 2012

Stone Enjoy By IPA coming to Oregon

Stone Enjoy By IPA coming to Oregon:

Stone Brewing Co. gets credit for innovation in promoting craft beers in creative ways and their latest success has been the "Enjoy by" IPA's with only a 35 day shelf life have received great reviews and brisk sales. Oregon will get it's first taste of the new Double IPA with the release of "Enjoy by 2/15/13" on 1/15/13.
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Friday, December 21, 2012