Wednesday, September 19, 2012

Full Sail Brewing's 25th Anniversary Party

Full Sail Brewing's 25th Anniversary Party:

Full Sail Brewing Co., an Oregon classic and an employee-owned brewery based in Hood River with a pilot brewery at Portland's Riverplace, is celebrating its 25th anniversary on Thursday, September 27th. To commemorate the occasion the brewery has crafted "25," a Pale Doppelbock.
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Monday, September 17, 2012

Rogue Ales pays tribute to the troops KPTV FOX 12

Rogue Ales pays tribute to the troops KPTV FOX 12: Military members, veterans and their families were invited to enjoy complimentary food and drinks at the Rogue Distillery and Public House Saturday.
www.kptv.com/story/.../rogue-ales-pays-tribute-to-the-troops

Friday, September 14, 2012

James Bond on a secret mission in global Heineken® campaign

James Bond on a secret mission in global Heineken® campaign: 14, 2012 /PRNewswire/ -- Heineken®, the world's leading premium beer brand, today announced a thrilling new TV and digital campaign in anticipation of the upcoming release of SKYFALL™, the 23rd James Bond adventure, in which Daniel Craig brings his ...
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Henry Weinhard’s brand goes national

Henry Weinhard’s brand goes national:
Henry Weinhards Private Reserve Northwest Lager
Update: The New School reports that MillerCoors won’t renew its production contract with Full Sail Brewing next spring
Press Release:
(Chicago, IL) – Henry Weinhard spent considerable time and effort exploring the Pacific Northwest and searching for the perfect location for his brewery. More than 150 years later, beer drinkers across the country have the chance to explore the taste of the Pacific Northwest. This month, Henry Weinhard’s is launching three beers nationally: Private Reserve, Redwood Flats Amber Ale and Woodland Pass IPA.
The affordable, uncomplicated craft beers pair well with easy-going foods, such as nachos, burgers and steak.
  • Woodland Pass India Pale Ale:  Originally developed for British sailors stationed in India, IPAs were aggressively hopped to help prevent spoilage on long ocean voyages. Henry’s has eased up on the hoppiness just a bit to let the caramel malts shine through and let beer drinkers appreciate the hops in all their glory.
  • Redwood Flats Amber Ale:  With its beautiful copper color and subtle hop aroma, Redwood Flats Amber is our traditional take on a modern American classic. Featuring a unique blend of American hops and malts, this beer is bold and assertive, with a smooth, hoppy flavor that’s easy to drink.
  • Private Reserve:  A crisp, clean, American Pale Lager, Henry Weinhard’s Private Reserve blends Henry’s German heritage with the natural ingredients of the Pacific Northwest. It’s brewed with 100 percent Cascade hops from Oregon.
“Today, we swim in an ocean of beer options, from ultra hoppy IPAs to stouts aged with kiwis in whiskey barrels,” said Katie Cowan, brand manager for Henry Weinhard’s.  “While we respect these breweries for pushing the boundaries of beer, Henry’s is serving up rock-solid, uncomplicated beers that are textbook examples of Henry’s original motto:  craft good ingredients into quality products.”
There’s never been a guy who cared more about making good beer easy to enjoy than Henry Weinhard.  He left Germany in 1856 with nothing but a recipe, a copper kettle and a thirst to share his beers with the people of America.  He was a savvy businessman, a straight shooter and generous to a fault. Legend has it, he even offered to pump free beer through a public fountain so people could enjoy it at will.
The three Henry Weinhard’s beers are now available in bottles, priced around $6.49 per six-pack.   Woodland Pass IPA and Redwood Flats Amber are also available on draft.
About Henry Weinhard’s
In the spring of 1856, a young brew master from Germany traveled months aboard a cargo ship to America and arrived in Oregon Territory.  Young Henry established his brewery outside of Ft. Vancouver and had a steady stream of thirsty trappers, soldiers and loggers to enjoy his high quality brews.  Demand quickly increased for Henry’s fine brews and he continued to share them with the people by purchasing saloons, delivering beer to neighboring cities via horse-drawn carriages and even shipping beer aboard barges to San Francisco.  By the end of the century, Henry became a leading citizen of Portland and was revered for his craft of brewing.  He passed away in 1904 and left behind a wealth of friends and a tradition of high quality, authentic beers, brewed with ingredients from the Pacific Northwest, including Woodland Pass India Pale Ale, Redwood Flats Amber Ale, Private Reserve, Blue Boar, Northwest Wheat and Blonde Lager.

Craft beer sales jump for MillerCoors

Craft beer sales jump for MillerCoors: MillerCoors LLC created a special craft and import division, Tenth and Blake Beer Co., in 2010 that has been performing strongly. In its most recent quarter, net sales grew 4 percent for MillerCoors, the Chicago-based beer manufacturer with a major ...
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Wednesday, September 12, 2012

Oregon Brewers Festival adds $30 million to local economy

Oregon Brewers Festival adds $30 million to local economy: Eastern Oregon University prof Jeff Dense and several of his students interviewed 680 attendees during the first three days of the 2012 Oregon Brewers Festival to get the data for this study - a sample large enough to yield a margin of error of plus or minus 4 percent. Dense says the $30 million that the festival generates should be of interest to the policy makers and tourism bureau officials alike: "In a down economy, that's generating jobs,"

The Audacity of Hops

The Audacity of Hops: A craft brewer makes less than 6 million barrels a year (a barrel contains 31 gallons; Anheuser Busch, by contrast, shipped 97.9 million barrels of beer in the United States in 2011), and the vast majority produce significantly fewer. But craft beer is ...
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