Wednesday, December 12, 2012

An Interview with Lagunitas Founder Tony Magee

An Interview with Lagunitas Founder Tony Magee:

Lagunitas Brewing in Petaluma, CA is easily one of the fastest growing breweries in the country. Lagunitas' brand is built on classic west coast-style IPAs and non-conformist--some might say alternative and hippie--attitude. The brewery is known for once being shutdown due to pot smoking and renaming one of its beer from "Kronic" to "Censored" after the TTB's objection to the original moniker. Founder Tony Magee is one of the most down-to-earth personalities in craft beer--he's just as likely to bust out his guitar and sing a country-western tune at a meet-the-brewer event as he is to promote his own brand. The most prominent brewery owner on twitter, though he follows no one, the stream of consciousness-like output has been the cause of recent controversy, from questioning bigger brewers taking government subsidies to directly questioning Sierra Nevada and New Belgium's motivations. Not to be outdone by Sierra Nevada and New Belgium Brewing's announcements about opening east coast brewing expansions, Magee announced Lagunitas' own expansion via twitter in a typically alternative method. Lagunitas Brewing expects to sell more than 240,000 barrels this year, and by the end of 2013 another 240,000 barrels just from the company's new Chicago facility.
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