Sierra Nevada 2013 Bigfoot Barleywine and Ruthless Rye IPA update

Sierra Nevada 2013 Bigfoot Barleywine and Ruthless Rye IPA update:

(Chico, CA) – A quick update from Sierra Nevada Brewing Company…
Sierra Nevada Bigfoot Barleywine shipped early this year, on December 17th, according to Communications Manager, Ryan Arnold. Per Twitter reports, it arrived to some stores this week. The beer is now featured in four-packs for the first time instead of six-packs as part of the brewery’s High Altitude Series.
Sierra Nevada Ruthless Rye IPA will soon return as the brewery’s Q1 beer. A number of Untappd check-ins this past Wednesday (nearly 20) versus last Wednesday (a few) turned out to be a fluke. The 2013 edition is not out yet and the first shipment left the brewery for wholesalers on Monday, according to Arnold. It will filter out to the market over the next several weeks.
Sierra Nevada Barrel-Aged Bigfoot Barleywine, meanwhile, will make its way to bottles in late January.
BeerPulse revealed the new artwork for Ovila Abbey Quad on Wednesday. The beer will return with the new branding in February.
The brewery removed a beer release schedule from its website when it was revamped but, in case you missed it, did put up a video that went viral across the beer community.

Mike’s Hard Blood Orange debuts in January, Strawberry Lemonade going year-round

Mike’s Hard Blood Orange debuts in January, Strawberry Lemonade going year-round:
Mike’s Hard Lemonade Co. is set to introduce a new seasonal to its lineup in January: Mike’s Hard Blood Orange. Blood oranges are more tart but less sweet than your regular oranges. Look for it in 6-packs of 11.2 oz. bottles.
Moving away from seasonal status to year-round status beginning in February is Mike’s Hard Strawberry Lemonade.
Mike’s Shandy Hard Lemonade & Lager recently received label approval and appears poised to make a debut in the second quarter. 2012 was a breakout year for Shandy as a category in terms of new product introductions.
Also receiving approval in December were some upcoming label revamps for the Mike’s Harder Punch series: Mike’s Harder Cherry Lime Smash Punch, Mike’s Harder Mango Madness Punch and Mike’s Harder Spiked Strawberry Pineapple Punch

MillerCoors picks contest winners for Miller64 30-second spots (video)

MillerCoors picks contest winners for Miller64 30-second spots (video):

MillerCoors posted four new videos up on its Miller64 Youtube page on Friday. They are info-less but appear to be contest winners from the company’s PopTent Miller64 Resolutions campaign. PopEnts is a website that companies can use to pay individuals for creative work…sort of like 99Designs. Here is their listing:
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We are looking to generate new content for two exciting campaign initiatives to help Miller64 get 2013 off to a fresh start! It’s up to you to choose which of the two creative options you’d like to execute on….OR if you’re feeling daring you may submit videos for both. We’ll provide you with some information behind each of these initiatives, seed your thoughts with some existing campaign elements to help get you thinking along the right lines, and ultimately turn the reins over to you to steer us in a new, exciting direction!
Option 1: “A Little Extra” – This video should be about how one might choose to do a little extra in their daily life, i.e. take the stairs versus taking the elevator. The video should incorporate leading a balanced life of being active and healthy but also having fun and being social.
Option 2: “Resolutions” – This video needs to tell us a story about resolutions for the New Year. Again, the resolutions video should also stick with the theme of leading a balanced life/being active and healthy but also having fun and being social.
We’d like to keep the same lighthearted, celebratory tone of the current campaign, but there should also be an element of being unexpected and clever incorporated (rather than slapstick funny). Videos can be :30 (or less) and should compel viewers to want to SHARE. So crack this assignment open and let your creativity flow!
Deadline: December 16, 2012
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Stone Enjoy By IPA coming to Oregon

Stone Enjoy By IPA coming to Oregon:

Stone Brewing Co. gets credit for innovation in promoting craft beers in creative ways and their latest success has been the "Enjoy by" IPA's with only a 35 day shelf life have received great reviews and brisk sales. Oregon will get it's first taste of the new Double IPA with the release of "Enjoy by 2/15/13" on 1/15/13.
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Darkest week, but lots of beer: The Beer Here for the week of Dec 21-27

Darkest week, but lots of beer: The Beer Here for the week of Dec 21-27: We may be shy on daylight during the darkest week of the year, but we're not lacking for beer events...

MillerCoors returns to Super Bowl ads with Redd's Apple Ale

MillerCoors returns to Super Bowl ads with Redd's Apple Ale: With the smack of an apple to the face, MillerCoors LLC will launch itself back into the Super Bowl advertising arena in February with a pair of spots promoting the national launch of its Redd's Apple Ale. MillerCoors will buy local airtime in the ...
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BridgePort Brewing to Release

BridgePort Brewing to Release:
BridgePort Brewing Company, Oregon’s oldest craft brewery, is excited to announce its new spring seasonal beer, Smooth Ryed. The brew gets its name from a warm malt background with a hint of spicy rye character. Smooth Ryed is a full-bodied hoppy ale that uses caramel and chocolate malts combined with 10 percent malted rye. In addition, the single hop varietal that BridgePort is using in the hopjack, Centennials, will lend a citrus aroma and clean, floral notes.
“This recipe creates a smooth, solid base for a big load of hop aroma from Oregon Centennial hops. We source the malts from Great Western Malting just across the river in Vancouver and the hops from good friends at two local farms about 35 miles south of Portland,” commented brewmaster, Jeff Edgerton. “We use only Centennials in the hopjack so that the consumer will get the wonderful full flavor and aroma that only those hops have.”
Smooth Ryed will be available in all states where BridgePort is distributed starting in late December and early January.
BridgePort’s Smooth Ryed Stats:BU’s:55 ABV:6.3 Color:Mid-range Amber OG:4.8

Ingredients:NW Pale malt, rye malt, Crystal 30-37, Crystal 70-80, chocolate malt, UK Kent Golding pellets, Centennial whole leaf hops.

Description:Smooth Ryed has an appetizing mid-range amber color with an aroma that is derived from a pound per barrel of whole Centennial hops in the hopjack, kettled by UK Kent Golding pellets. Smooth Ryed is brewed with a variety of malts, including a spicy rye and chocolate malt.

U.S. has more breweries than ever: 2751

U.S. has more breweries than ever: 2751: From a low of 69 breweries in 1978, the United States has reached a new high water mark: 2751 breweries, more than any other country...Oregon added 19 breweries in 2012, bringing our total to 149...

A Trio of New Hopworks Bottle Releases

A Trio of New Hopworks Bottle Releases:

Hopworks Urban Brewery has a trio of new bottles on sale at its brewpubs, and two of them will be hitting stores shortly. One is a GABF medal winner and limited to only about 6 cases, and the other the 3rd release in the breweries premium wax dipped Abbey-style line of beers.
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An Interview with Lagunitas Founder Tony Magee

An Interview with Lagunitas Founder Tony Magee:

Lagunitas Brewing in Petaluma, CA is easily one of the fastest growing breweries in the country. Lagunitas' brand is built on classic west coast-style IPAs and non-conformist--some might say alternative and hippie--attitude. The brewery is known for once being shutdown due to pot smoking and renaming one of its beer from "Kronic" to "Censored" after the TTB's objection to the original moniker. Founder Tony Magee is one of the most down-to-earth personalities in craft beer--he's just as likely to bust out his guitar and sing a country-western tune at a meet-the-brewer event as he is to promote his own brand. The most prominent brewery owner on twitter, though he follows no one, the stream of consciousness-like output has been the cause of recent controversy, from questioning bigger brewers taking government subsidies to directly questioning Sierra Nevada and New Belgium's motivations. Not to be outdone by Sierra Nevada and New Belgium Brewing's announcements about opening east coast brewing expansions, Magee announced Lagunitas' own expansion via twitter in a typically alternative method. Lagunitas Brewing expects to sell more than 240,000 barrels this year, and by the end of 2013 another 240,000 barrels just from the company's new Chicago facility.
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Deschutes to collaborate with four other breweries from the Class of '88

Deschutes to collaborate with four other breweries from the Class of '88: Deschutes Brewery will be 25 years old in 2013 and to celebrate 25 years of brewing, they're brewing some more... a series of special collaborative beers with four other breweries for the limited Class of ’88 series beers:

Cheers to Holiday Beers: an appreciation, a short primer and some future events

Cheers to Holiday Beers: an appreciation, a short primer and some future events: This is the cover story I wrote for today's A&E section in The Oregonian...an appreciation of the Holiday Ale Festival and the holiday beer season, a short primer, some beers to try and some upcoming events...