MillerCoors launches official beer blog, “Behind the Beer”

MillerCoors launches official beer blog, “Behind the Beer”:

This blog will serve as a place for us to bring fresh new perspectives and stories that have never been seen outside our walls before. With the help and dedication of an agency not too far down the road, Juice Interactive, as well as our MillerCoors team, we’re very excited to bring you Behind the Beer, and we hope you’ll be coming back for more soon.

More >> MillerCoors blog.

Boston Beer's Jim Koch makes new 'Sam Can' design available for free to craft ...

Boston Beer's Jim Koch makes new 'Sam Can' design available for free to craft ...: The Boston Beer Co. (NYSE: SAM) made a million-dollar investment in designing a high-tech can aimed at making drinking Sam Adams out of aluminum a pleasurable experience. But the South Boston-based company is hoping its flagship brand won't be the ...
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Jim Koch: Samuel Adams's Beer Revolutionary

Jim Koch: Samuel Adams's Beer Revolutionary: In 1984, Jim Koch started brewing an old family beer recipe in his kitchen. Before long he was packing samples in a suitcase and going from bar to bar, trying to get people to taste his Samuel Adams Boston Lager. Today the 63-year-old founder ...
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New Belgium Brewing Reveals "Tour de Fat" National Schedule; 14th Season ...

New Belgium Brewing Reveals "Tour de Fat" National Schedule; 14th Season ...: COLLINS, CO -- (Marketwire) -- 03/19/13 -- New Belgium Brewing today announced the long-awaited Tour de Fat 2013 schedule. The tour, now in its 14th year, will spin into 12 cities across the nation. This daylong festival in the park celebrates the ...
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MillerCoors Strikes Product Placement Pact Across TNT TBS | Media ...

MillerCoors Strikes Product Placement Pact Across TNT TBS | Media ...: MillerCoors has struck a deal for product-placement exclusivity in all original shows on TNT and TBS.
adage.com/article/media/millercoors-strikes...pact.../240451/

MillerCoors Strikes Product Placement Pact Across TNT TBS | Media ...

MillerCoors Strikes Product Placement Pact Across TNT TBS | Media ...: MillerCoors has struck a deal for product-placement exclusivity in all original shows on TNT and TBS.
adage.com/article/media/millercoors-strikes...pact.../240451/

Beer Serves America ... Literally

Beer Serves America ... Literally: Jointly commissioned by the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA), the Beer Serves America study shows that the industry ...

Deschutes Brewery update: 15% growth, new tanks, Fresh Squeezed IPA, Class of ’88

Deschutes Brewery update: 15% growth, new tanks, Fresh Squeezed IPA, Class of ’88:
(Bend, OR) – BeerPulse caught up with Deschutes Brewery Digital Marketing Manager, Jason Randles, on Friday to chat about the brewery’s foray into cans. You can get all the info you need on Mirror Pond Pale Ale cans there. We also asked Randles about production, capacity and new beers.
CAPACITY
Deschutes produced just over 252,000 barrels in 2012, up ~15% from 2011, and is at capacity, says Randles. The addition of five 1,300-barrel tanks at the end of April will fix that, taking the brewery up to 430,000 barrels of annual capacity. This is the second set of tanks that will fit into a ten-tank cradle with the other five having gone into operation last year.
Deschutes can increase output beyond 430k/year “with a lot of work” but the new tanks provide some cushion for a few years. Packaging will eventually transition over to a warehouse at the Bend facility, opening up opportunities to grow capacity again.
With the capacity boost, Deschutes will add “at least one state” in the back half of the year. The team was very pleased with the Illinois launch with Wirtz in January. Inversion IPA should be making its way to that market now.
While fashionable over the last year, Randles notes that Deschutes is not looking to open a second brewery.
CONTRACTING
Deschutes considers contracting as a logical next step to eventually getting its beers out to the East Coast and the canning partnership with Cold Spring is the first move. Illinois was the first state the brewery entered East of the Mississippi and it has ambitions to go further.
“Shipping beer from Bend to the East Coast and Midwest- like other breweries, we are looking at other ways to deliver fresh beer to those fans. Part of it is looking for that contract brewer out there. We’ve been looking for years but haven’t got there yet.”
DESCHUTES RIVER ALE
Building on the successful 2012 launch of Deschutes Chainbreaker White IPA (#1 new craft beer in supermarkets), Deschutes introduced River Ale this month. A new year-round beer, River Ale hit the market on March 4th, primarily in independent shops and small chains. It is still very early though Randles says, “reception has been good.” There are a few markets where it may not appear until May like Missouri and Minnesota. It had yet to make it to Kansas as of late last week.
DESCHUTES CLASS OF ’88 BARLEYWINE
Here is a quick primer for the uninformed on this 25th anniversary project. Deschutes is looking at the week of April 8th for the first release. The company is coordinating with collaboration partners, Rogue Ales and North Coast, on timing for the respective versions.
DESCHUTES FRESH SQUEEZED IPA
Deschutes will replace its spring offering in the high-end 22 oz. Bond Street Series, Hop in the Dark, with Fresh-Squeezed IPA. Like so many popular IPAs in the modern era, this one focuses on Citra hops. The beer description reads, “Three types of malt, one type of bittering hop and a whole lot of Citra hops.” The label artwork has been submitted to the TTB so we will see it soon though Randles notes there is a subsequent label still to come that will be the final version.
DESCHUTES ARMORY XPA
Armory XPA launched across Deschutes’ footprint earlier this year, only on draft. “It is another one of those beers that was developed out of the Portland Pub and kind of became the signature beer there.”

Oregon Garden Brewfest

Oregon Garden Brewfest:
The Oregon Garden Brewfest has released the lineup for its 9th annual event, taking place April 26 through 28 at The Oregon Garden’s Grand Hall. A record 62 breweries will be presenting their products, for a total of 125 beers, ciders and mead. Event hours are Noon to 11 pm Friday & Saturday, and Noon to 6 pm Sunday. Located in the historic town of Silverton, just an hour’s drive from the Portland metropolitan area, the Oregon Garden Brewfest also features live music from 22 area bands, food, tasting lessons by Women Enjoying Beer and a homebrew competition presented by Capitol Brewers.
Advance admission includes a one-day pass for $15 that features a tasting glass, seven tasting tickets, and express entry; a three-day pass for $30 that includes a tasting glass, 15 tasting tickets, and express entry; and a VIP pass for $50 that includes a tasting glass, 45 tasting tickets, a T shirt and a food voucher. Advance sales are available at http://ogbf2013.blogspot.com. Tickets at the door are $15 for one-day entry and increase to $20 after 5pm, and include five tasting tickets. Three-day entry at the door is $30 and includes 10 tasting tickets and no express entry, and VIP entry is $50 and includes 35 tickets and no express entry. Designated drivers pay a cover charge of $5 and receive a bottled water. Once inside, a full glass of beer costs four tickets, and a taster costs one ticket. Additional tasting tickets may be purchased for $1 apiece. The event is cash only, with an ATM on-site. Parking at The Oregon Garden is $5 per car; free shuttles will be available to various locations in town. The Oregon Garden Brewfest is for ages 21 and over on Friday and Saturday; minors are welcome all hours on Sunday.
Beer List

10 Barrel Brewing Co | Apocalypse IPA & Wheat IPA

Alameda Brewing Co | Black Bear XX Stout & Yellow Wolf Imperial IPA

Base Camp Brewing Co | Ripstop Rye Pils & In-Tents India Pale Lager

Brew Werks Brewing | Neurotic Blonde & Rabble Rouser Red

BridgePort Brewing Co | Smooth Ryed & Hop Czar

Calapooia Brewing Co | Chili Beer & Big Aft Pale Ale

Cascade Brewing | Razberry Wheat & Oblique Coffee Black & White Stout

Cascade Lakes Brewing | Blonde Bombshell & Cyclops IPA

Crux Fermentation Project | On the Fence Pale & Outcast IPA

Double Mountain Brewery | Vaporizer Dry Hopped Pale & India Red Ale

Falling Sky Brewing | Dark Heart & Retrograde NW Red

Flat Tail Brewing | Tailgater Kölsch & Black Hand Maple Nut Porter

Fort George Brewery and Public House | Divinity Fruit Beer & Tender Loving Empire NW Pale Ale

Full Sail Brewing Co | Lager Series LTD 5 & Pub Series ESB

Gigantic Brewing | Dark Meddle Vienna Lager & Gigantic IPA

Gilgamesh Brewing | Ridgeway IPA & Hopscotch Strong Ale

Golden Valley Brewery | Red Thistle Ale & Bald Peak IPA

GoodLife Brewing Co | Sweet As Pacific Ale & Descender IPA

Hop Valley Brewery | Alphadelic IPA & Double ‘D’ Blonde

Hopworks Urban Brewery | Organic HUB Lager & Organic Hopworks IPA

Lagunitas Brewing Co | a little Sumpin’ Sumpin’ & Undercover Investigation Shutdown Ale

Laurelwood Brewing Co | Organic Free Range Red & Workhorse IPA

Logsdon Farmhouse Ales | Seizoen & Seizoen Bretta

Lompoc Brewing | Kick Axe Pale Ale & C-Note Imperial Pale Ale

McMenamins Thompson Brewery & Public House | TBD

Ninkasi Brewing Co | Total Domination IPA & Believer Double Red

Oakshire Brewing | Line Dry Rye & Watershed IPA

Old Town Brewing Co | OTB Pilsner & Boysenberry Black Ale

Pale Horse Brewing | Hillbilly Blonde & Hopyard Dog

Pelican Pub & Brewery | Winema Wit & Silverspot IPA

Ram Restaurant & Brewery | Oregon Blonde Ale & Big Red IPA

Rusty Truck Brewing Co | Moonlight Ride Blackberry Ale & Stupiphany Imperial Red Ale

Santiam Brewing | Spitfire ESB & Pirate Stout

Sasquatch Brewery | Oregon Session Ale & Woodboy IPA

Standing Stone Brewing Co | Noble Stout & I Oregon Ale

Vertigo Brewing | Razz Wheat & Friar Mikes IPA

Widmer Brothers Brewing | Alchemy Pale Ale & Hopside Down IPL
Play it smart and play it safe: The Oregon Garden Resort is offering two room packages | the Brewer’s Dinner Package for $219 is available on April 25 and includes accommodations, two tickets to the Brewer’s Dinner, breakfast for two the next morning, and two one-day tickets to the Brewfest on April 26. The Brewfest Package for $189 is available April 25 through April 28 and includes accommodations, breakfast for two, two one-day tickets to the Brewfest and two food booth vouchers. Reservations are available at http://oregongardenresort.com/Packages.htm or call 503-874-2500.

19th Annual Spring Beer & Wine Fest

19th Annual Spring Beer & Wine Fest:
19th Annual Spring Beer & Wine Fest

3/29-3/30m 2013

Oregon Convention Center

777 NE MLK JR BLVD

Portland

Noon-11pm

Rogue Farms Honey Kölsch added as newest addition to Rogue Ales’ lineup

Rogue Farms Honey Kölsch added as newest addition to Rogue Ales’ lineup:
(Newport, OR) – Rogue Ales recently released its 2013 schedule.
We are already a couple months in and Rogue released five rotational beers this winter.
Up next are XS 2IPA and MoM’s Hefeweizen in April followed by American Amber Ale and Dad’s Little Helper Black IPA in May.
The only new introduction listed on the schedule is “Rogue Farms Honey Kölsch,” presumably part of the “Chatoe Rogue” series. That beer will debut in July.
That said, Rogue is part of a collaboration with Deschutes and North Coast that will yield three different bottled barleywines. One of those will be brewed out of Rogue’s facility.
And who knows, maybe we will finally see Beard Beer.
Check out the full schedule.

U.S. craft brewers sell $10.2 billion in beer in 2012, dollar market share hits 10%

U.S. craft brewers sell $10.2 billion in beer in 2012, dollar market share hits 10%:

Press Release:
(Boulder, CO) – The Brewers Association (BA), the trade association representing small and independent American brewers, today released 2012 data on U.S. craft brewing¹ growth. In a year when the total U.S. beer market grew by one percent, craft brewers saw a 15 percent rise in volume² and a 17 percent increase in dollar growth, representing a total barrel increase of almost 1.8 million.
With production at 13,235,917 barrels in 2012, craft brewers reached 6.5 percent volume of the total U.S. beer market, up from 5.7 percent the previous year. Additionally, craft dollar share of the total U.S. beer market reached 10.2 percent in 2012, as retail dollar value from craft brewers was estimated at $10.2 billion, up from $8.7 billion in 2011.
“Beer is a $99 billion industry to which craft brewers are making a significant contribution, with retail sales share hitting double digits for the first time in 2012,” said Paul Gatza, director, Brewers Association. “Small and independent brewers are consistently innovating and producing high quality, flavor-forward craft brewed beer. Americans are not only responding to greater access to these products, but also to the stories and people behind them.”
In 2012, there was an 18 percent increase in the number of U.S. operating breweries, with the total count reaching 2,403. The count includes 409 new brewery openings and only 43 closings. Small breweries created an estimated 4,857 more jobs during the year, employing 108,440 workers, compared to 103,583 the year prior.
“On average, we are seeing slightly more than one craft brewery per day opening somewhere in the U.S., and we anticipate even more in the coming year. There is clearly a thirst in the marketplace for craft brewed beer, as indicated by the continued growth year after year,” added Gatza. “These small breweries are doing great things for their local communities, the greater community of craft brewers, our food arts culture and the overall economy.”
Note: Numbers are preliminary. A more extensive analysis will be released during the Craft Brewers Conference in Washington, D.C. from March 26-29. The full 2012 industry analysis will be published in the May/June 2013 issue of The New Brewer, highlighting regional trends and sales by individual breweries.
¹The definition of a craft brewer as stated by the Brewers Association: An American craft brewer is small, independent, and traditional. Small: Annual production of beer less than 6 million barrels. Beer production is attributed to a brewer according to the rules of alternating proprietorships. Flavored malt beverages are not considered beer for purposes of this definition. Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member who is not themselves a craft brewer.
Traditional: A brewer who has either an all malt flagship (the beer which represents the greatest volume among that brewers brands) or has at least 50 percent of its volume in either all malt beers or in beers which use adjuncts to enhance rather than lighten flavor.
² Volume by craft brewers represent total taxable production.

Angry Orchard Hard Cider’s Sipes says it is already #1 U.S. cider brand

Angry Orchard Hard Cider’s Sipes says it is already #1 U.S. cider brand:

In less than a year, Angry Orchard has become the No. 1 cider brand in the U.S., which is pretty exciting. We’re seeing drinkers with sophisticated palates reach for Angry Orchard, as well as drinkers looking for something different that’s not beer or wine. And cider is practically new to people everywhere because so few people have discovered it yet.

More >> The Street.

What do Pabst and Twinkies have in commonVideo Triangle Business ...

What do Pabst and Twinkies have in commonVideo Triangle Business ...: On today's This Versus That, Bloomberg's Betty Liu reports that two American classics,... VIDEO.
www.bizjournals.com/.../what-do-pabst-and-twinkies-have-in....

Deschutes Brewery Releases First Class of '88 Collaboration Beer

Deschutes Brewery Releases First Class of '88 Collaboration Beer: Class of '88 Barley Wine is the first beer in the series, brewed by Deschutes Brewery, North Coast Brewing Co. and Rogue Ales to celebrate their shared 25th ...
www.prweb.com/releases/2013/3/prweb10524278.htm

An upclose look at MillerCoors' upcoming marketing campaigns ...

An upclose look at MillerCoors' upcoming marketing campaigns ...: This week, Ad Age shared an upclose look at MillerCoors' upcoming marketing campaigns acroos its different brands. “In recent years, Lite has struggled, while ...
beerpulse.com/.../an-upclose-look-at-millercoors-upcoming-m...

American Craft Beer Exports Increase 72 Percent in 2012

American Craft Beer Exports Increase 72 Percent in 2012: Based on results from a recently-completed industry survey, The Brewers Association (BA) today reported record exports of American craft beer in 2012. U.S. craft brewers shipped 72 percent more beer than in 2011, generating an estimated $49.1 million ...
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Hopworks (HUB) Rise Up Red NW Red Ale released in cans (video)

Hopworks (HUB) Rise Up Red NW Red Ale released in cans (video):

This full-bodied NW Red Ale is mahogany smooth and hopped to the rafters with locally grown Cascade and Centennial hops. Rise up and get down! Thank you for supporting Northwest sustainable business.

More >> Vimeo | Hopworks.

BridgePort Brewing signs three-year deal with Hillsboro Hops baseball team

BridgePort Brewing signs three-year deal with Hillsboro Hops baseball team:

BridgePort Brewing Company’s Regional Sales Manager, reached out to Hillsboro Hops General Manager K.L. Wombacher to gauge the team’s interest in working together. The interest was mutual, and Wombacher and the franchise announced a three-year agreement with the brewery on Wednesday.

More >> OregonLive.com.

BridgePort Beermaker Dinner

BridgePort Beermaker Dinner:
Bridgeport Beermaker Dinner

03/14/13

Salty’s on the Columbia

3839 N.E. Marine Drive,

Portland

6:30pm

$65

Talk with Chef Josh Gibler from Salty’s and Jeff Edgerton from Bridgeport Brewery. We’ll sip and savor 5 beers and 5 courses with the mighty Columbia and Mt Hood in view. This intimate event is only 65.00 and includes take-away pint!

c1/Bridgeport India Pale Ale-w/Lobster Panzanella, Preserved Lemon Mostarda, Castelvetrano Olives

c2/Bridgeport Smooth Ryed Ale-Seafood Brochette, Saffron Risotto, Radicchio, Fried Leeks, Lobster Beurre Blanc

c3/Bridgeport Kingpin Red Ale-Seared Sea Scallop, Blood Orange Gremolata, Citrus Chili Aioli

c4/Bridgeport Old Knucklehead (Oak-Aged) – Carlton Farms Pork Tenderloin, Apple Gorgonzola Stuffing, Morel and Asparagus Ragout

c5/Bridgeport Bear Hug Chocolate & Cherry Stout-Dulche de Leche Eclair with Candied Pecans and Milk Chocolate

A look at new ad campaigns for Corona, Modelo Especial and Pacifico (video)

A look at new ad campaigns for Corona, Modelo Especial and Pacifico (video):

Crown Imports, U.S. importer and Marketer for Grupo Modelo brands including Corona shared its new ad campaigns with Advertising Age recently. Check out the videos for Corona, Pacifico and Modelo Especial.

New Belgium to Continue Philanthropic Beer and Film Festival

New Belgium to Continue Philanthropic Beer and Film Festival: New Belgium Brewing, maker of Fat Tire Amber Ale and a wide variety of award-winning beers, is once again taking its beer-toting, film-traveling, ...

Rick Bayless to create craft beer for Corona Chicago Business Journal

Rick Bayless to create craft beer for Corona Chicago Business Journal: Chicago chef and restaurateur Rick Bayless, known for his south-of-the-border cuisine,...
www.bizjournals.com/.../rick-bayless-to-create-craft-beer-for.h...

Craft Beer's Larger Aspirations Cause a Stir NYTimescom

Craft Beer's Larger Aspirations Cause a Stir NYTimescom: Last year only about 3.5 percent of craft beer was sold in 22ounce bottles the most common largeformat size according to the market research firm ...
www.nytimes.com/.../craft-beers-trend-toward-larger-bottles-c...

Sam in a can

Sam in a can: Boston Beer Co., one of the oldest — and largest — craft beer brands in America, announced last week that it would begin canning its signature Samuel Adams Boston Lager. The amber lager will be available in specially designed "Sam Cans" this summer, ...
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Extreme Harlem Shake Catapults Red Bull to Top of YouTube Tracker

Extreme Harlem Shake Catapults Red Bull to Top of YouTube Tracker: The whole Harlem Shake is way past its expiration date. At least that's what Red Bull thinks. And to put the trend to bed, the brand, what else, made its own Harlem Shake videos. In extreme Red Bull fashion, their version of the video uses skydivers ...
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