A Sustainability Story: Full Sail Brewing Co.

A Sustainability Story: Full Sail Brewing Co.: The following interview is part of our annual “green beer” series for 2012. To read more interviews and articles visit the main page here. What's your name and the name of your brewery? James Emmerson, Executive Brewmaster. Full Sail ...
Triple Pundit: People, Planet, Profit

Miller64 Invites America To Step Up for Charity

Miller64 Invites America To Step Up for Charity: CHICAGO, May 30, 2012 /PRNewswire via COMTEX/ -- Miller64, the beer that's all about having fun and being active, is hoping a little perspiration goes a long way for a good cause. On Monday, June 4, legal-drinking-age consumers in four cities - Austin, ...
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New Belgium Encourages Everyone to "Enjoy the Ride"

New Belgium Encourages Everyone to "Enjoy the Ride": COLLINS, CO, May 30, 2012 (MARKETWIRE via COMTEX) -- New Belgium Brewing, maker of Fat Tire Amber Ale, is ready to embrace the summer season with this year's "Enjoy the Ride" campaign. As a follow-up to last year's 20th Anniversary "Joy Ride" campaign ...
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Slow Ride Wednesday at Kenilworth Park is first of five

Slow Ride Wednesday at Kenilworth Park is first of five: Sponsored by New Belgium Brewing, this is the first of five leisurely bicycle rides that somehow involve beer and include an end-of-the-summer drawing for one of those NBB cruiser bikes...

Private stores to start selling liquor on Friday

Private stores to start selling liquor on Friday: "It's not your normal week in the distribution business," said John Guadnola, executive director of the Washington Beer and Wine Distributors Association. To gear up, he said members of his association have hired roughly 550 people.
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Oregon's craft beer industry causing a buzz

Oregon's craft beer industry causing a buzz: by Joe Smith / KGW PORTLAND - Oregon's craft beer industry is having a growth spurt, not only in the Pacific Northwest, but all across the country. Some said it's so hot that you could call the Rose City the craft brew center of the nation, ...
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Six Pack: Beer Buzz of the Week

Six Pack: Beer Buzz of the Week: Meanwhile Heineken is also making an aggressive push to reach Millennials, putting 15 percent of its marketing spend towards social media, which the brewer says is second only to TV in terms of where the segment spends its time.
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Deschutes/Hopworks India Red Lager and Portland Beer Week Kickoff Party

Deschutes/Hopworks India Red Lager and Portland Beer Week Kickoff Party:

Yesterday tickets went on sale for the Kickoff party to the 2nd annual Portland Beer Week. The big draw might be the release of the official 2012 beer week beer a collaboration between two of Oregon's finest, Deschutes and Hopworks with a tweak on classic styles: India Red Lager. Also sure to make the party a good time, a brewers Pop-a-shot Tourney on Spirit of 77's custom made hoops.
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Molson Coors Introduces New Summer Brews

Molson Coors Introduces New Summer Brews: Through the "Craft the Next Blue Moon" program, Blue Moon fans helped guide the brewing process, voicing their opinions on beer styles, ingredients, packaging designs and names via social media. Caramel Spiced Apple Ale will be available in time to ...
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Building a Beer Brand, One 'Like' at a Time

Building a Beer Brand, One 'Like' at a Time: campaign but not long ago the need for a similar style campaign was being discussed in craft beer circles. “Years ago we debated on the (Brewers Association) PR and Marketing Committee if we needed a 'got milk?'-type campaign, if we needed to be on TV ...
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Diageo commits to agriculture projects in Africa

Diageo commits to agriculture projects in Africa: Drinks company Diageo is to invest in $1.5 million (£940000) in a barley-farming project in Ethiopia and $2 million (£1.26 million) in a sorghum project in Tanzania. The announcement was made this week at the Symposium on Global Agriculture and Food ...
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Guinness QR Cup Reveals Scannable Code When Full | Adweek

Guinness QR Cup Reveals Scannable Code When Full | Adweek: QR codes have been exhibiting an uncharacteristic characteristic lately—they've been not sucking as much. We had the Korean retailer's 3-D sunlight-activated QR code, which was scannable only at lunch, when the shadows lined up. Now ...
Adweek : Advertising & Branding

Burger King, 7UP Join USA Hoops

Burger King, 7UP Join USA Hoops: Concurrently, Johnson, Bird, Ewing and fellow Dream Team members David Robinson and Scottie Pippen will be featured on Dr Pepper Snapple Group brands Sunkist, 7UP, A&W root beer, Canada Dry and Sun Drop soft drink cans, respectively, ...
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Oregon's Deschutes Brewery Triumphs in Australia

Oregon's Deschutes Brewery Triumphs in Australia: The 20th annual Australian International Beer AwardsAIBA has named Oregon's Deschutes Brewery and Pelican Pub & Brewery as Champion Large International ...
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Mayor Adams to declare May 16 Gluten-Free Beer Day

Mayor Adams to declare May 16 Gluten-Free Beer Day: At least three Oregon breweries are in the gluten-free beer business and Portland Mayor Sam Adams is on the case. The mayor will declare May 16 Portland's perpetual "Gluten-Free Beer Day" at a ceremony slated for 9:30 am at city hall.
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NBWA Touts Beer Distributors in Ad Campaign Influence Alley

NBWA Touts Beer Distributors in Ad Campaign Influence Alley: The ad ran in CQ yesterday will appear in tomorrow's Roll Call and has been running on Roll Call's website Lobbying powerhouse NBWA which did not say how ...
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Jeremiah Weed® Partners With ZZ Top, Giving Fans a Sneak Peek at the Legendary ...

Jeremiah Weed® Partners With ZZ Top, Giving Fans a Sneak Peek at the Legendary ...: By Diageo WEED, Ky., May 15, 2012 -- /PRNewswire/ -- ZZ Top fans won't have to wait for the band's long-awaited new album release to hear the Texas trio's first new single in nine years. Jeremiah Weed Premium Flavored Malt Beverages and the ...
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Coors Light Paints the Summer Silver

Coors Light Paints the Summer Silver: This optical illusion comes to life when consumers take pictures and video posing with the pint, giving them the opportunity to share the experience with their friends via social media. The Coors Light Facebook page and YouTube channel will feature ...
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12 Breweries Setting Up Brewers' Guild

12 Breweries Setting Up Brewers' Guild:

A pack of 12 Central Oregon breweries is forming its own brewers' guild. The group's primary focus will be to champion Central Oregon as a major capital in the world of craft beer world. In 2010, Deschutes County brewers produced close to 30 percent ... See all stories on this topic »

OPB News

Oregon Brewers Festival

Oregon Brewers Festival:
Oregon Brewers Festival raises a mug in a toast to its 25th annual year of celebrating craft beer

Festival to feature 84 beers in main tent, another 40 in the Buzz Tent and debut a new Sour Beer Tent
PORTLAND, Ore. – On a sun-soaked July afternoon, there’s no better place to sip suds with friends than the Oregon Brewers Festival, one of the nation’s longest-running and best-loved craft beer festivals. Nearly 80,000 fans will travel from points around the world to take part in the 25th annual event, July 26 through July 29 at Tom McCall Waterfront Park in downtown Portland. Event hours are Noon to 9 p.m. Thursday through Saturday, and Noon to 7 p.m. Sunday.
From Belgians to Browns, Doppelbocks to Dunkels, Pales to Pilsners and Scottish ales to Stouts, the Oregon Brewers Festival serves up more than 20 beer styles from 82 craft breweries from around the country. There are 84 beers in the main tent – one per brewery plus two gluten-free offerings – and another 40-plus in the Buzz Tent. This year, organizers have also announced they will add a Sour Beer Tent to the festivities, bringing awareness of one of the latest craft beer trends to a massive audience.
The Oregon Brewers Festival is first and foremost a celebration of beer, but the event also features four days of live music, food booths, craft vendors, and industry displays. The Crater Lake Soda Garden provides complimentary handcrafted root beer to minors and designated drivers. Minors are allowed into the event when accompanied by a parent. Admission into the festival grounds is free. In order to consume beer, purchase of a 2012 souvenir mug is required and costs $6. Mugs from previous years will not be filled. Beer is purchased with wooden tokens, which cost $1 apiece. Patrons pay four tokens for a full mug of beer, or one token for a taste.
Alternative modes of transportation are encouraged, with free monitored bicycle parking available each day. The main entrance is at SW Oak Street and Naito Parkway, one block from the MAX Light Rail line.
The Oregon Brewers Festival takes place during Oregon Craft Beer Month, a celebration of craft beer by Oregon’s specialty breweries. During the entire month, a variety of special events will take place at craft breweries throughout the state, culminating with the Oregon Brewers Festival.
The Oregon Brewers Festival was founded in 1988 as an opportunity to expose the public to microbrews at a time when the craft brewing industry was just getting off the ground. Today, that industry has flourished, especially in Oregon, which has 107 brewing companies operating 139 brewing facilities in 55 cities. Portland alone has 48 breweries – more than any other city in the world. For more information about the Oregon Brewers Festival, visit www.oregonbrewfest.com.

Rogue is Brewing up Roses

Rogue is Brewing up Roses:
Rogue is Brewing up Roses for Portland Rose Festival

PORTLAND, OR, May 9th, 2012 – Rogue Ales has been selected as the official brewery of the 105th annual Portland Rose Festival, which runs May 25th – June 17th. To celebrate the City of Roses, Rogue has brewed Portland Rose Festival Ale.

Rose Festival Ale is brewed with Oregon Rose Petals and comes in a commemorative painted white bottle. The ale will be available for purchase at the Rogue Distillery and Public House in the Pearl District, Rogue Hall located on the Portland State University campus, and the pop-up Rogue Waterfront Pub at the Rose Festival.

The Rogue Waterfront Pub will throw its tent flaps open on Friday, May 25th at 5pm and will be open Thursdays and Fridays from 3pm – 11pm and Saturdays and Sundays from 11am – 11pm for the duration of the Rose Festival. The pub will have five Rogue ales on tap and will be pouring Rogue’s award winning spirits. Menu items will include pulled pork sandwiches, pizza and beer cheese soup. Guests can stop by the pub before a concert, for lunch with family, to sip on cocktails, or just to enjoy a beer on the waterfront.

Celebrate Bring Mom Out For a Beer Day!

Celebrate Bring Mom Out For a Beer Day!: Celebrate Mother's Day the craft beer way with Bring Mom Out For a Beer Day. Breweries and pubs across the country will be offering special brunch menus, discounted tours and merchandise, and other perks to help you celebrate with your mom.

The Canned Beer Revolution

The Canned Beer Revolution:

By John C. Osborn 21st Amendment began canning its beer after its co-founder saw other microbreweries doing it. Once the domain of cheap beers and sodas, cans are now drawing the attention of craft brewing companies. It's a reinvention of what canned ... See all stories on this topic »

East Bay Express

mike's hard lemonade(R) Does Summer Different in New Ad Campaign

mike's hard lemonade(R) Does Summer Different in New Ad Campaign: The brand, which has consistently owned the summer season with 49% of all PAB sales, is leading by example with a multi-million dollar campaign that includes TV, digital, mobile and social media. But expect the unexpected as mike's will take a unique ...
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Coors Light and Ice Cube Search for the Nation's "Coldest" Rapper ...

Coors Light and Ice Cube Search for the Nation's "Coldest" Rapper ...: Ice Cube used to be a proud and feared rapper. Now, he's shilling for a beer only sorority girls and assholes drink because ... his name just happens to be Ice Cube.
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Americans Welcome Veterans Back to the "High Life"

Americans Welcome Veterans Back to the "High Life": About MillerCoors Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United ...
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Central Oregon Brewers Guild Formed

Central Oregon Brewers Guild Formed: “We want people to think 'craft beer' when they hear 'Central Oregon,'” said Garrett Wales, COBG President and partner of 10 Barrel Brewing Company. “We have this amazing camaraderie and talent among the Central Oregon Brewers, so a local Guild makes ...
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All About Beer Magazine » Somersault Returns as New Belgium's ...

All About Beer Magazine » Somersault Returns as New Belgium's ...: About New Belgium Brewing Company New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the ...
All About Beer Magazine

Sierra Nevada Founder Talks Craft Beer: Past, Present, Future

Sierra Nevada Founder Talks Craft Beer: Past, Present, Future: This week at the Brewers Association's "Craft Brewers Conference" in San Diego, we caught up with this brewing pioneer to talk about Sierra Nevada and the business of craft beer: past, present and future. What was your first exposure to brewing?
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MillerCoors Nabs Nine Medals at 2012 World Beer Cup

MillerCoors Nabs Nine Medals at 2012 World Beer Cup: Among the highlights of this year's competition, Coors Light won gold in the American Style Lager or Light Lager category and Blue Moon Vintage Blonde won silver in the Fruit Wheat Beer category. MillerCoors has won a combined 238 medals at the World ...
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Boston Beer 1Q Net Soars 89% As Shipments Climb

Boston Beer 1Q Net Soars 89% As Shipments Climb: Boston Beer has beefed up its sales force, and bolstered its advertising and local marketing efforts to support its brands, in part reacting to the challenge it sees from smaller and larger brewers. Analysts have expressed concern about Boston Beer's ...
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Feds review online marketing of beer, liquor and wine

Feds review online marketing of beer, liquor and wine: "Earth Week Tip," the makers of Miller's and Coors beers tweeted last month. “Bring your own bags to the grocery store." The trade commission's marketing survey went to some of the largest companies that represent myriad individual labels, ...
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The State of the Beer Business

The State of the Beer Business: CNCB's Darren Rovell speaks to Peter Coors, MillerCoors chairman, about his company's business strategies and the state of the beer industry.
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